I'm going to share a little secret weapon I've been using for some time, something I don't even share with the team in my agency. It's a free little tool that lets me be creative in my keyword research without being a slave to the numbers... quite simply, it's what separates my clients from the field. Of course nothing comes without hard work, but now let me reveal how http://ubersuggest.org changed my life in digital.
What is ubersuggest.org?
For generating or finding keywords nobody else has thought of, ubersuggest is the king. It used the alphabet to systematically search for your key words and offer suggestions of high value extensions you may not have thought of. Clicking on any of these results drills down even further, allowing you to build up powerful keyword themes in a fraction of the time. It simply does the creative thinking for you.
The example shows keyword drilling down from party > party dresses > party dresses melbourne
Isn't it impossible to find keywords others are not targeting?
I've heard this one a million times, and any SEO/SEM expert who say that is no expert. The truely diligent keyword finders (and yes it takes a special type of person), will form tight groups of unique keywords and target them accordingly.
What I love about my secret tool, is that it helps my mind sort ideas into groupings, collects them for me and then allows me to quickly expand my keyword strategy into a complicated, yet robust structure.
How do I make the most of these hard to find keywords?
Ok, so you've got'em, but how do you smoke 'em? Good question, this really is the million dollar question and it's one that is rarely done well. So let me explain something I call 'snug theming'
What you want is to target keyword themes, exactly how you would in SEM, but the application for SEO is exactly the same.
1.) Form tight keyword themes, groups of keywords that are very very similar. Perhaps a group of keywords all around Party dresses Melbourne as seen above in the picture.
2.) Now use all of those keyword extensions you see in the content you create. Find ways to create content of value that requires you to use those extensions, and don't worry about fitting words in exact phrases, just get them into a nice sized article and make it useful to the consumer
3.) Repeat process #2 for every group of keywords
Results
The content creation will take most of your time, but the results of locating hard to find keywords and building all their extensions into one single page is extreme. Instead of targeting one single keyword, you are now targeting hundreds, many of which have low competition and are poorly services by the websites that do rank in those positions.
It really is as simple as taking a tool like http://ubersuggest.org, my little secret companion and leveraging it to locate those tough to find keywords, and keyword themes, build content and in no time you will be ranking for hundreds of low to moderately competitive keywords.
What is ubersuggest.org?
For generating or finding keywords nobody else has thought of, ubersuggest is the king. It used the alphabet to systematically search for your key words and offer suggestions of high value extensions you may not have thought of. Clicking on any of these results drills down even further, allowing you to build up powerful keyword themes in a fraction of the time. It simply does the creative thinking for you.
The example shows keyword drilling down from party > party dresses > party dresses melbourne
Isn't it impossible to find keywords others are not targeting?
I've heard this one a million times, and any SEO/SEM expert who say that is no expert. The truely diligent keyword finders (and yes it takes a special type of person), will form tight groups of unique keywords and target them accordingly.
What I love about my secret tool, is that it helps my mind sort ideas into groupings, collects them for me and then allows me to quickly expand my keyword strategy into a complicated, yet robust structure.
How do I make the most of these hard to find keywords?
Ok, so you've got'em, but how do you smoke 'em? Good question, this really is the million dollar question and it's one that is rarely done well. So let me explain something I call 'snug theming'
What you want is to target keyword themes, exactly how you would in SEM, but the application for SEO is exactly the same.
1.) Form tight keyword themes, groups of keywords that are very very similar. Perhaps a group of keywords all around Party dresses Melbourne as seen above in the picture.
2.) Now use all of those keyword extensions you see in the content you create. Find ways to create content of value that requires you to use those extensions, and don't worry about fitting words in exact phrases, just get them into a nice sized article and make it useful to the consumer
3.) Repeat process #2 for every group of keywords
Results
The content creation will take most of your time, but the results of locating hard to find keywords and building all their extensions into one single page is extreme. Instead of targeting one single keyword, you are now targeting hundreds, many of which have low competition and are poorly services by the websites that do rank in those positions.
It really is as simple as taking a tool like http://ubersuggest.org, my little secret companion and leveraging it to locate those tough to find keywords, and keyword themes, build content and in no time you will be ranking for hundreds of low to moderately competitive keywords.






