The interesting statistic that has developed (interesting in the same way that your Gran's stories are interesting, that is to say, it's better to read this than take the trash out) is Facebook's growth has been driven by the international markets.
Of the new 75 million monthly visitors Facebook attracted last month, only 17.33% were from within the US (birth place of Facebook). Myspace added only 5 million, so if this remains linear, we should see the US scores equal each other within a 4 year period.
So where does this leave MySpace?MySpace really only has one course of action, they have to differentiate from Facebook. Reports out the MySpace camp claim they are planning to rollout a major new look on June 18th. The company has announced that its homepage, navigation, profiles, search, and MySpace TV player will all get a new look.
Will this be enough?
Seems to me that a lot like Kodak lost their market when film became outdated, MySpace and it's lack of R&D has caused it to become outdated. In what is a huge irony, they need to do what they do best - facilitate 2-way communication with their users and work out what the market wants and try to out position their rival!
Josh's Opinion
There are further reaching marketing implications, if you were planning to set up a social media campaign, which site would you use? The one that had lost its' number 1 billing, or the one that has grown phenomenally and taken that title.
In the short term marketers will look for the highest density of people to where they are trying to market. But MySpace should be shivering in their jocks right now, if they can't come back strong, they are going to lose a lot of equity in their product!
Kelv's Opinion:
I like what I read on one of the blogs:
By 2010, another networking site will have clawed its way out of the pack to surpass Facebook http://csmccann.wordpress.com/
Two way communication is well explained in this link
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