Current Issues in Marketing Strategy

Nintendo has cracked into a new, very lucrative market in Japan. Finally being trialed as an educational devise, the Joshi Gakuen school in Tokyo is innovating and trying to move away from the rigidity of wrote learning.



Theoretically, students are engaging in more modern day technology which keeps their attention longer and stronger. This is why theory is just that, theory, I'm sure this is the same as when I was allowed to use a laptop for the first time, educationally exciting for one week and an expensive procrastination tool for the next 5 years.

Still the importance to Nintendo is very relevant. In the one hand you have a new channel for potential sales growth. In the other you have a cool brand image that may be tarnished by the educational push.

Josh's Opinion
I think it is a winning move from Nintendo, the potential effect on bottom line is enormous and as for the brand image, I believe kids are more likely to use it for games just like I did with my laptop at school.

Sam's Opinion
I don't think it is going to take off, Japan is miles away from large scale educational reform, but i like the principle.

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