Current Issues in Marketing Strategy

Australia's major telecommunication companies have released their iPhone pricing plans and their respective strategies, ranging the full spectrum from Price Skimming to market penetration. Only one thing is consistent, the lack of planning and leverage that all providers have attached to 2008's biggest release. So today we are going to look quickly at what has been launched.

Optus
$79 a month
$Free 8GB iPhone
700MB of mobile data -- a generous but not massive amount.

$89 a month
$Free 8GB iPhone
850MB of mobile data

$149 a month
$Free 8GB iPhone
1GB of mobile data

Telstra
$89 a month gets them bugger-all.
107MB of data for God's sake, that will allow them to look at a few web pages every day, providing they don't get much email.
Each additional MB will cost them $1.

Note: For $70, the people who queued at Optus get more than six times that data allowance.

Cheers to Bleeding Edge

Vodaphone
AU$69 costs AU$189 for the 8GB model or AU$309 for the 16GB model.
AU$310 worth of phone calls
250MB of data per month.

AU$99, costs AU$99 for the 8GB model or AU$219 for the 16GB model.
with 500MB of data and a sizable increase

Cheers to Life Hacker

Josh Strawczynski's Opinion

I will go into the relevant strategies and short falls in my next post, however for now the key learning to take out of these plans is that nobody really thought about the potential of the iPhone. The strategies have been weak at best, there has been stuff all ad spend and the contrats do not lend themselves to maximizing user spend and 3G capabilities.

Sam Berringer's Opinion
Next post will be very interesting, I really like the Optus offer, but I think they need to up ad spend to promote the glowing deficiencies in their competitors plans.