Current Issues in Marketing Strategy

With Cadbury splitting from schweppes, an interesting question in marketing strategy has emerged. Who is going to purchase them? There are of course several main players in the domestic market, Coke could be a potential suiter, Fosters have expressed interest & don't forget there are plenty of off shore brands that are looking for a foothold in the relatively stable Australian market.

Now unlike my usual blog, where I have time to do my research, I am posting this because I want to try something different. I would like to know what you have to think, make comments on this page and debate the topic. I aplogise that I can't complete this at this time, but there has been a death in my family and I am writing this from Melbourne Airport. I'll be back on the 5th of August, but til then I'm not sure when I will post next.

A few ideas
Coke would love to ge their hands on a little more channel power, although the ACCC would presumably block it. The only thing that may help them achieve their goal is the split between Schweppes and Red Bull (20% of the market).... could happen.

Fosters have expressed interest, mainly because if they own Schweepes Coke can't buy them, as they have been trying to do for a while.... interesting.

Sorry guys, last call. I'll see what I can do over the next few days.

Josh