AdTech Sydney conference is on this week in Sydney and I am looking forward to seeing some old faces and meeting some new ones. A conference of this scale and scope is not only beneficial from the perspective of listening to the key speakers, but the sharing of information and ideas, not to mention the amazing networking opportunities.
This year, of particular interest to me will be visiting Carl Bellamy from Yahoo! search. The up and down search engine is coming out with a range of new and interesting products that have the potential to change the way we seek information. The question for marketers will be how quickly we can adapt.
I was asked recently what the real learning I hoped to derive from the conference? Personally, I feel that technology is moving so fast that to claim that you are an expert, only goes to prove that you are not. A true expert is constantly looking for new learnings and opportunities.
If you are going be there for the 2009 conference, please let me know and we'll catch up for a beer.
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