Existing Channel Growth - It may seem strange that extra advertising could grow a company within its existing supply chain, however growth is usually as simple as starting a conversation with the right person. An example is a gas detection and RFID company I worked with in Western Australia. They had regular dealings with BHP already and account managers visited them regularly, however 10 days after commencing PPC advertising, the new global supply manager was researching gas detection and he stumbled upon their site. This little 'accident' netted the company a multi-million dollar contract worth their previous FY revenue.
Finding New Sales Channels - Such as Jewell Tyres a logging tyres and Industrial Tyre company found a new niche using a mixture of SEO & PPC advertising to 'broaden their reach' and discovered untapped markets in 2nd tier OTR tyre brands.
The most basic rule of Internet advertising is to make your company accessible. Strong SEO & PPC strategies are essential as well as working the forums and listing your company on plenty of reputable directories. The easier you are to find, the more chance you have of starting a conversation with the right person.
Note: It is essential to note, that you need to invest in a website that communicates effectively to its intended clientele if you are going to experience a high level of success. Click Here for more information on this concept.
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