Current Issues in Marketing Strategy

Go to any business course anywhere and they will tell you that every business needs a plan to map it for success. For this reason, I am constantly astounded by how many companies set up websites without a plan and more so when they come to me looking for advertising to 'fix their strategy'. The fact question is (as with advertising for a bricks and mortar store), what will people do when they get here?

SME's are notorious for demanding black hat Search Engine Optimization (SEO) and then getting perturbed when their traffic goes up and their sales continue to flag. I can't tell you how many angry phone calls I have taken, let along business I have knocked back because clients want a 'Selley's no more gaps' quick fix solution. As with plastering over a crack in the wall, if the foundation is not solid, the crack will soon worsen.

To fully understand, you must realize that despite SEO having 'optimization' in the name, it doesn't mean that an advertising agency will make people purchase, it means that it will make it Google friendly. So speak to a designer, if you need a recommendation, e-mail me josh.straw84@gmail.com and I will be happy to help you out.

How do you know when a website has been setup well? Well there are 101 articles to help you, but the best and most obvious answer is to ask your friends and colleges to give you a candid review of the total purchase process, from finding the site, to sourcing the product and finally the purchase screens. Plan, test, launch..... it is almost to easy to be called marketing strategy.