Custom Facebook design has the potential to transform simple, standard pages into a dynamic vibrant information portal. Strategically, custom Facebook pages provide marketers with the ability to customise the look and feel of their social media portal communicating messages more clearly and provocatively. It allows companies to differentiate, and use their Facebook in a similar fashion to their website homepage, improving functionality and design.
Strategically, Australian companies can harness first movers advantage and cultivate a follower-ship more easily by using custom Facebook pages as a differentiation tool. There are a number of examples already in the marketing including Harley Davidson, 1800 Flowers and Starbucks that saw their followers shoot up through the free press and increased consumer engagement they received after installation. In Australia custom Facebook pages are not in vogue yet, so I see a lot of potential to gain that viral Facebook follower-ship.
Facebook is continuing to take over the world with most consumers having an account and many now using multiple accounts for varying purposes. If an organisation is going to play in this space, it is not good enough to set up a static page and hope people join, they have to build a strategy around what purpose it serves and why. I particularly like Hawthorn Football clubs and the integration between Facebook news proliferation, it is now my number one source of information that is happening around the club and in the news. A custom Facebook page design is not a solution, but part of the Facebook marketing mix and should be considered only as a differentiation tool, not a full blown strategic marketing solution.
Finding a designer to create a custom Facebook template is quite difficult at present, however as the practice becomes more mainstream, more and more developers will move into the area. In the mean time, feel free to drop me an e-mail and I'll put you in touch with a few of our trusted custom Facebook providers.
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