tag:blogger.com,1999:blog-5914822023495053875.post5632810514057767687..comments2011-03-21T17:53:09.942-07:00Josh Strawczynskihttp://www.blogger.com/profile/10528954325994743167noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5914822023495053875.post-62045760092981194282011-03-21T17:53:09.943-07:002011-03-21T17:53:09.943-07:00there are some great examples of companies making good use of brand ambassadors in social media. Coca-cola is a great one, who through the taking over of their Facebook page, brought in the two guys who had originally created it and offered them positions as brand ambassadors. This was great as it allowed those who already had support and initiative for the brand to become a part of it.<br /><br />But what sort of cases are there where the &quot;first follower&quot; continues to have an influence past the initial attraction of followers. From what i can think of most of the well identified brand ambassadors are the brand leaders. How then do you promote the initial contact of the &#39;first follower&#39; into the campaign? Or is this just dumb co-incidence and luck?Matthew Perkinshttp://www.facebook.com/matthewperknoreply@blogger.com