tag:blogger.com,1999:blog-5914822023495053875.post6317670406748732024..comments2010-02-15T21:27:20.591-08:00Comments on Current Issues in Marketing Strategy: Metlink Bad Karma Advertising StrategyJosh Strawczynskihttp://www.blogger.com/profile/10528954325994743167noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-5914822023495053875.post-38395220764678571562010-02-15T21:27:20.578-08:002010-02-15T21:27:20.578-08:00They should bust people for fare evasion and then ...They should bust people for fare evasion and then spend the advertising money on putting up "named and shamed" posters with photos of those that have been busted.<br><br>It then positions fare evasion as a chance to almost lose the right to ride the train - would you be game to catch the train and sit near a poster that had your photo on it and which named you as a fare evader?<br><br>The posters would also engage people on the train because they would be trying to match people to the posters!Daniel Oystonhttp://www.blogger.com/profile/17077473855767355989noreply@blogger.comtag:blogger.com,1999:blog-5914822023495053875.post-75408579417636030372008-11-29T22:00:00.000-08:002008-11-29T22:00:00.000-08:00They should bust people for fare evasion and then ...They should bust people for fare evasion and then spend the advertising money on putting up "named and shamed" posters with photos of those that have been busted.<BR/><BR/>It then positions fare evasion as a chance to almost lose the right to ride the train - would you be game to catch the train and sit near a poster that had your photo on it and which named you as a fare evader?<BR/><BR/>The posters would also engage people on the train because they would be trying to match people to the posters!Daniel Oystonhttp://www.blogger.com/profile/17077473855767355989noreply@blogger.comtag:blogger.com,1999:blog-5914822023495053875.post-62627633956224008222008-11-29T20:00:00.000-08:002008-11-29T20:00:00.000-08:00I really like the fact that they picked karma as a...I really like the fact that they picked karma as a motivator to buying a ticket. However, I have to agree with you, I do not see the point of having a micro-site: it is badly made and almost takes away the relevance and effectiveness of the print campaign.Morgan Coudrayhttp://www.blogger.com/profile/07118534868960470468noreply@blogger.com